SEO/Digital Marketing

Search Engine Optimization

Search engine optimization

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Search Engine Optimization means the activities or process done to improve the Search Engine ranking of a website and generate organic traffic to the website. There are many activities to improve the Search Engine ranking. Mainly there are two types of SEO Techniques they are:

  • On-Page Optimization
  • Off-Page Optimization

Why is SEO needed?

The importance of SEO starts with the companies desire to gain more traffic to their website. So that the website should be optimized correctly with quality and quantity of things. Ranking on search Engine is an important factor. A better ranking will improve the visibility and also improve the chances for conversion.  For organic search results, SEO is a must for making your website and business visible to the world. It is not only about Search engines, but a prime SEO practice improves the user experience and usability of the web-pages.

 

Website Analyzing

By analyzing a website we can understand the status and we can improve the flaws accordingly. Analyzing can be done easily using different  analyzing tools and materials, not only for our website, but we can also analyse our competitors websites in order to understand their strategies.

A brief on our SEO syllabus

  • On-page optimization
  • Off-Page optimization
  • Website analysis
  • Social Media Optimization and Marketing
  • Conversion Optimization
  • Training on usage of SEO tools
  • Training on SEO Content Management