Digital Marketing as it has always been is and like it has always been is dynamic. The following are trends that are catching up in the near future: Artificial Intelligence – The use of AI to scour your databases and providing insights to your digital marketing team. For example, you could leverage AI to scan social media conversations to provide you with real-time analysis of keywords and trends. In the past, this would take days to analyze. Chatbots – This trend continues to evolve. By 2022, it’s estimated that chatbots will help businesses save over $8 billion per year. Chatbots can help with customer service tasks and tie into your various systems to answer repetitive customer questions. Bots can also be used to warm prospects, schedule sales appointments and help make purchases. Smart Speakers And Audio – Optimizing your website for voice search. To do this, understand what your prospects […]
Conventional marketing using the print and visual media is dying a slow death until a drastic metamorphosis happens in the advertising industry. The need for digital marketers in business has been steadily rising. The explosive growth of smartphones has made access to information for a product or service faster. Prospective customer are increasingly going for the first hyperlink that come up in their search engine results. People now tend to trust Google more than what they see in advertisements believing that Google’s technology is more neutral as they give information about your competition as well. Hence the need for expert digital marketers who can make your website/blog search engine friendly. This results in increased sales and also net profitability as the costs for digital marketing are far lower than conventional or legacy marketing. There is a dearth of talented digital marketers who can play with words alluring prospective customers and […]
Why digital marketing? With the explosive growth of smartphones, conventional marketing through the print media and ad hoardings is having a run for its money. Infaum EduTech at Kochi offers the best Digital Marketing course that can teach you the nuances of the trade. People are more clued into their smartphones with information now available at their finger tips. The invasion of social media has been a game changer and the conquest happened before the print media knew what was happening when they woke up from their slumber. The industry was reeling from competition from within the industry and the visual media and the effects of online marketing were taken lightly with the response that how many Indians have access to a computer let alone a social media account. It would be quite right to say that the availability of economical smartphones was never anticipated. More time is now spent […]
There are a number of resources to learn Python both online and offline. Learn Python at the best Python training institute in Kochi at Infaum EduTech. Experienced staff are only too happy to help you with any doubts so that you understand the concepts perfectly. Infaum EduTech is open seven days a week and you can choose flexible timings as per your convenience. Python is an interpreted, general purpose high level programming language. It is the best language for application development, web development, game development, system administration, scientific and numeric computing, GIS and Mapping etc. You will get opportunities as a programmer, developer, system administrator, architect etc. The demand for Python programmers is growing every year with opportunities available internationally and in India. The average per hour salary in the US for a Python programmer was $30 and it is rising.
Let’s go through a brief about Search engine optimization. Search Engine Optimization means the activities or process done to improve the Search Engine ranking of a website and generate organic traffic to the website through unpaid efforts. There are many activities to improve the Search Engine ranking. Mainly there are two types of SEO Techniques they are: On-Page Optimization Off-Page Optimization Why is SEO needed? The importance of SEO starts with the companies desire to gain more traffic to their website. So that the website should be optimized correctly with quality and quantity of things. Ranking on search Engine is an important factor. A better ranking will improve the visibility and also improve the chances for conversion. For organic search results, SEO is a must for making your website and business visible to the world. It is not only about Search engines, but a prime SEO practice improves the user […]
What is Python language? Python is the most used programming language today. It was released in 1991, is a high level programming language just like Java. Python is also an object oriented programming language, which means all elements in Python are objects. Python is dynamic language so that the user doesn’t have to specify the type of variables.Python is a general purpose programming language (full stack language) and has a vast application in different fields. There are two versions of Python, 2.0 and the latest version is 3. 3.7. Why learn Python? Studies shows that Python is the best introductory programming language to learn. Compared to other high level languages, Python uses less line of code and there is no requirement for initialization, which makes it simpler to work with. Python has one of the biggest community which helps users in getting plenty of tutorials, groups etc. from the Internet. […]
What is Digital Marketing? Digital Marketing is the Marketing strategies using digital support. Through digital marketing we can connect with customers via internet. Digital Marketing includes a number of digital tactics and channels to connect with customers where they spend much of their time. Why Infaum EduTech? Infaum EduTech is envisioned to framework a more flexible and smarter network for Digital Marketing. The courses assure placement through the top companies. We always follow the tradition of delivering the technical knowledge at the most practical and professional manner. With the proficiency, we make it possible for our trainees to develop confidence and reach beyond borders in their respective area of expertise. We provide assistance in Google certification which is free off cost. Training will be more practical sessions so that each individuals can learn separately. Each sessions will enhance students ability and understanding the strategies and tactics. At the end of the […]
The IT and software development industries are growing rapidly today. In the space of jobs in this area, many people choose to pursue a career as a software tester. Companies understand the importance of software testing in producing an error-less product. That is why new jobs in software testing are emerging each day. Who is a Software Tester? A software tester is crucial part of a team that works on software developing projects. In every project, they play an important role because they make sure that the product are flawless and function properly. Software testing team, work for finding and reporting everything which include designing, building, and implementing all different kind of tests to verify that product meets customers’ expectations. Software testers must have a great scope of knowledge of the program they are testing, only then it will be possible to check its quality and make sure it works […]
What is Software Testing? Software Testing is a process or activity to check and evaluate the quality of the software and to make sure that the software systems are bug free. It is a wide process that include: Software completeness regarding functional requirements. Finding technical errors. Ensuring the software is bug-free. Assessing usability, performance, security, localisation, compatibility, and installation. Software Testing can be done in two different ways. Manual Software Testing: is a type of Software Testing where Testers manually execute test cases without using any automation tools. Automated Software Testing: is a type of Software Testing where Tester execute test cases using automation Tools such as: Selenium, Jmeter etc… Why is it Important? In the IT industry everything has to be checked twice before releasing the product. It is very important to analyse bugs and defects of the software. It will show out the errors during the development period itself. […]
SELENIUM Selenium is a set of different software tools each with a different approach to supporting test automation. Most Selenium QA Engineers focus on the one or two tools that most meet the needs of their project, however learning all the tools will give you many different options for approaching different test automation problems. The entire suite of tools results in a rich set of testing functions specifically geared to the needs of testing of web applications of all types. These operations are highly flexible, allowing many options for locating UI elements and comparing expected test results against actual application behavior. One of Selenium’s key features is the support for executing one’s tests on multiple browser platforms. Test automation has specific advantages for improving the long-term efficiency of a software team’s testing processes. Test automation supports: Frequent regression testing Rapid feedback to developers Virtually unlimited iterations of test case execution […]
software testing is also recognized as a critical part of any software development. The real skill of a good software testing professional will be in not only recognizing the issues that the app may have but also in working out into building robustness of the entire app itself.
JMeter is great for keeping track of the performance of any application. It measures the response times and performs load tests during the normal and peak usage of an application. As JMeter is an Open Source Performance Testing Tool from Apache Software Foundation.