Digital Marketing as it has always been is and like it has always been is dynamic. The following are trends that are catching up in the near future:
Artificial Intelligence – The use of AI to scour your databases and providing insights to your digital marketing team. For example, you could leverage AI to scan social media conversations to provide you with real-time analysis of keywords and trends. In the past, this would take days to analyze.
Chatbots – This trend continues to evolve. By 2022, it’s estimated that chatbots will help businesses save over $8 billion per year. Chatbots can help with customer service tasks and tie into your various systems to answer repetitive customer questions. Bots can also be used to warm prospects, schedule sales appointments and help make purchases.
Smart Speakers And Audio – Optimizing your website for voice search. To do this, understand what your prospects are searching for. Build a FAQ section and answer all questions discovered.
Local Influencer Marketing – Make a list of the top influencers in your market. Check out podcasts, Facebook, Twitter, YouTube, Snapchat, Instagram and other platforms. Follow them first, and learn about them and their brand. Then, reach out with a casual message and start a conversation.
Live Video – Your website should have dynamic videos of your products and services.
Personalization – Personalize your marketing – and that means personalized content, products, emails, and more rather than a mass market campaign. With the availability of data like purchase history, consumer behavior and links clicked, custom content has never been easier. In fact, 96% of marketers believe that personalization advances customer relationships.