What is Digital Marketing?

Digital Marketing is a kind of marketing that involves digital support, or else it is a process of incorporating all the marketing strategies to achieve marketing goals using digital support. The main channels for digital marketing are Search Engines, Emails, Social Media and other Websites to connect with customers. The Main Advantage of Digital Marketing is we can monitor our results at real time and get a clear-cut picture about the campaign. 

Let's Go Through The Main Techniques Of Digital Marketing



Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Pay Per Click (PPC)

Affiliate Marketing
Email Marketing
Inbound Marketing
ReMarketing

Search Engine Optimization

Search Engine Optimization (SEO) is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic traffic to your website. There is a number of activities to approach SEO in order to get Good Traffic. Mainly there are 2 major components for SEO they are:

On - Page Optimization
Off - Page Optimization

On - Page Optimization

It is a process of Editing / Modifying (Optimizing) the content on the website according to keywords we wish to list and inorder to improve the ranking on search engines.

Off - Page Optimization

It is a process of activities that take place outside the website (Off the Page) to rank. Majority of the backlinks are built in Off Page SEO.

Search Engine Marketing

Search Engine Marketing (SEM) is a process of ranking in search engine like Google, Bing,etc... with paid efforts. That is we pay to advertsment providers to rank on search engines result pages (SERP). The Strategy uses is Pay Per Click (PPC).

Social Media Marketing

Social Media Marketing (SMM) is a process of promoting your brand and content/product and Services on social media channels like Facebook, Instagram, Twitter, Pinterest, Snapchat, etc... to increase brand awareness, drive traffic and generate leads for your business. it is also a good platform to maintain a good relationship with your customers/audiences.

Pay Per Click (PPC)

Pay Per Click is a process of driving traffic to your website or any platform using paid services. One of the most common types of PPC is Google Adwords. There are other channels where we can use PPC they are:



Ads on Facebook
Ads on Instagram
Promoted Tweets in Twitter
Sponsored Messages on LinkedIn

Affiliated Marketing

This is a type of advertising where you get a commission for promoting someone else's products or services on your website.

Email Marketing

It is a way of communicating with audiences through emails. Email is often used to promote content, discounts, and events.
These are some of the important marketing strategies used in digital marketing. There are a lot more.

Why Infaum EduTech?

Infaum EduTech is a training institution affiliated with HPE. This year we introduced Digital Marketing courses so that those who aspire to be a digital marketer will have a great time with Infaum EduTech in learning and practicing those strategies and understand current tactics. As a training institution, we will support you through the training period and after.
Infaum EduTech is envisioned to framework a more flexible and smarter network for Digital Marketing. The courses assure placement through the top companies. We always follow the tradition of delivering technical knowledge at the most practical and professional manner. With the proficiency, we make it possible for our trainees to develop confidence and reach beyond borders in their respective area of expertise.


we provide Google Certification Assistance.